Creative Brief

Connecting your vision with ours.

Your answers to this form will be an essential part of our creative process to present you with a project that meets your expectations.

Name

Phone

Brand

Products/services

Understanding the Current Brand

Describe your current brand in three words. Why did you choose these words?

What elements of your current brand resonate most with your audience?

Identify areas of your brand that you feel are outdated or misaligned with your vision.

Brand Goals & Vision:

What are the core values that should be reflected in your brand?

Describe the perception you want people to have when they interact with your brand for the first time.

Who are your target audiences? Can you provide a brief persona for each?

Competitive Landscape:

List your main competitors. What branding elements of theirs stand out to you, both positively and negatively?

Are there any brands (within or outside your industry) that you admire for their branding? Why?

Brand Voice and Messaging:

If your brand were a person, what three personality traits would it have?

What key messages or stories do you want your brand to consistently convey?

Visual Identity:

Are there specific colors, symbols, or visuals that resonate with your brand's ethos?

Do you have any existing brand collateral? If so, what do you like/dislike about them?

Feedback & Iteration:

Describe a past branding effort that you felt was successful. What about one that missed the mark?

How do you envision the collaboration and feedback process?

Website Purpose & Goals:

What are the primary functions you want your website to serve?

List three websites you admire. What do you like about them?

User Experience & Design:

Describe the journey you want users to take when they visit your site.

Are there specific design elements, animations, or features you've envisioned for your site?

Content & Structure:

Will you be providing all website content, or do you need assistance with content creation?

Describe any specific sections or features your website must have.

Technical Details:

Do you have a preferred platform or CMS? Why? Are there third-party tools or systems that need to be integrated (e.g., CRM, e-commerce platform)?

Maintenance & Training:

Post-launch, will you require ongoing support or training to manage the site?

How do you envision handling website updates and additions?

Content Goals & Strategy:

How do you envision handling website updates and additions?

Describe the tone and style that best represents your brand's voice.

Content Types & Distribution:

Which content formats resonate most with your audience (e.g., videos, blogs, infographics)?

Where do you plan to distribute or share this content?

Creative Direction:

Are there specific themes, stories, or messages you want to explore in your content?

Do you have existing brand guidelines or aesthetics that the content should align with?

Collaboration & Feedback:

Describe a past content piece that was particularly successful. What elements made it work?

How do you envision the review and approval process for new content?